Artificial Intelligence in E-Commerce– Legal Repercussions

Tanuja Tiwari; Dr. Pankaj Tyagi

doi:10.53724/lrd/v8n2.3

Authors

Tanuja Tiwari Research Scholar, M.M.H. College ghaziabad, Chaudhary Charan Singh University, Meerut, U.P.(India). https://orcid.org/0009-0006-0297-6439
Dr. Pankaj Tyagi Professor, H.O.D-Legal Department, M.M.H. College, Ghaziabad, Chaudhary Charan Singh University, Meerut, U.P.(India).

DOI:

https://doi.org/10.53724/lrd/v8n2.3

Keywords:

Artificial intelligence, legal implications, Bias, Algorithm

Abstract

The use of ‘Artificial Intelligence’ (AI) in e-commerce today is rampant. At every step of use of e-commerce, one confronts the AI in more than one way. It facilitates the customer convenience. However, when the AI replaces the conventional ways to contact customer support or make a transaction or provide some data, it comes with the inevitable question of the transgression of rights and freedom and ethical issues relating to the most important entity for which the system has been conceptualized – the human being. Therefore, it is important to flag the ways where there is possible intervention in the rights of human beings. This paper tries to point out certain legal issues in the use of AI in e-commerce so that the same may be addressed appropriately and non-violation by the stakeholders can be ensured.

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